Building Products Manager

Location: Remote, with quarterly trips to corporate (tri-state area), PA, WV, OH

• Create and manage comprehensive go-to-market plans for new carbon composite building products, including pricing, positioning, channel strategy, and sales enablement
• Market and Customer Development: Identify and prioritize market segments, customer needs, and product value propositions
• Build strong relationships with key customers, contractors, architects, builders, and distributors
• Sales and Distribution Enablement: Establish and expand sales channels and distribution networks. Train and support reps and distributors
• Product Launch Execution: Coordinate cross-functional launch activities, including marketing campaigns, trade shows, sample programs, technical documentation, and sales training
• Market Intelligence: Monitor competitive landscape, product specifications, code requirements, areas of improvement, and regulatory issues impacting product acceptance
• New Product Development Support: Collaborate with R&D and engineering teams to translate market needs into new product ideas, product features, performance targets, and specification requirements
• Logistics and Supply Chain Coordination: Ensure product availability, packaging, logistics, and support systems are ready for scalable product roll-out
  reporting and KPIs: Track and report on key commercialization metrics, customer feedback, and market trends. Recommend course corrections as needed

• Bachelor's degree in Business, Marketing, Engineering, Construction Management, or related field (MBA or advanced degree preferred but not required)
• Minimum 7+ years of experience in the building products industry (decking, siding, roofing, or related categories strongly preferred)
• Direct experience developing and executing commercialization strategies for new products
• Deep understanding of building products sales channels, contractor networks, and distribution logistics
• Strong familiarity with product specifications, building codes, testing requirements, and certification processes
• Demonstrated access to a network of industry customers, contractors, architects, and distributors
• Ability to balance high-level strategic planning with tactical execution and hands-on problem solving
• Excellent verbal, written, and presentation skills. Able to influence internally and externally
• Experience with innovative materials (e.g., composites, advanced polymers) is a plus
• Experience launching building products that require code compliance or regulatory approval
• Background working with startups, innovation groups, or growth-stage companies
• Travel required